Open House

OPEN HOUSE: What's It Good For? How Artists Navigate Social Media

OPEN HOUSE: What's It Good For? How Artists Navigate Social Media

From Taos, to Bellingham, to Richmond to New York City, Open House corralled some of the most interesting contemporary emerging artists of 2017. They were kind enough to share with us some of their secrets to navigating the powerful social media path and their insights on how they use social media. Along the way they put some of our mounting suspicions to rest, discussing the make-or-break reaction to likes, and what kind of benefits they are really seeking–and getting–from Instagram, Twitter and Facebook.It is safe to say a few things are certain and that while not everyone needs the help of the internet to survive in the art world, it does seem that most believe it is a valuable tool. From researching artists to posting homemade cat gifs, these artists are not only creative with their posting, but also personal. In the age of social media, where all images, as Jake Reller says “are not fit for mass consumption,” perhaps it is this personal touch that keeps us interested in what these photos on small screens have to offer.

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